Turfit LLC

The Context

Turfit LLC is a synthetic grass and artificial-turf installation company serving Pinellas County and surrounding areas. Its projects extend from Tampa to Anna Maria Island.

The company has operated for more than five years and built its business primarily through its workmanship, referrals, project photographs, occasional videos, and Google Ads. However, it had never developed a consistent professional video ad strategy.

Although Google Ads provided one source of demand, the company wanted an additional channel capable of presenting its work visually, building trust, and generating more qualified leads.

What We Did

We created ads that introduced the company, explained how the team works, and showcased the transformation created through professional turf installation.

The production featured completed projects, before-and-after transformations, installation processes, company representatives, customer experiences, client testimonials, the quality of the finished work, and conversion-focused messages.

We also developed conversion-focused video ads. These ads were structured to help homeowners understand the service, see the quality of the completed work, and take the next step toward requesting an estimate.

The overall strategy combined company storytelling, visual proof, customer validation, project demonstrations, and direct-response creative.