Shave Cave

The Context

Shave Cave is an established barbershop in St. Petersburg with a large and loyal clientele and a team of nine full-time barbers.

The business offers much more than a conventional haircut. Its environment includes arcade games, drinks, beer, popcorn, a social atmosphere, and a distinctive customer experience. This makes the location feel like an experience rather than a standard barbershop.

Shave Cave had already been active on social media, but the team wanted fresh ads that could attract new customers while taking the ongoing creative and production workload off its shoulders.

Its ideal audience includes younger male professionals as well as older customers who care about grooming, presentation, personal style, and the experience surrounding their haircut.

What We Did

We created ads that emphasized what makes Shave Cave different from every other barbershop in St. Petersburg.

The production showcased the space, the barbers, the arcade games, the refreshments, the customer experience, the atmosphere, and the personality of the business.

We also produced direct-response and conversion-focused video ads designed to encourage viewers to book appointments. They used strong hooks, clear differentiation, visually appealing footage, and direct calls to action capable of generating bookings and messages.