Fitness / Wellness

Pulse

Making EMS training understandable — and bookable.

Client Experience

Behind the Scenes

Our team filming on set — a look at how we produced this shoot for Pulse.

The Context

Pulse is an EMS fitness studio offering electrical muscle stimulation training.

EMS training uses a specialized wearable suit or electrode system to stimulate multiple muscle groups while a client performs guided exercises. The electrical impulses increase muscular activation during the workout, allowing the client to receive an intense full-body muscular stimulus in a relatively short session.

One of Pulse’s primary marketing challenges was education. Many prospective customers had either never heard of EMS or did not understand how it worked, what the equipment did, how it differed from conventional training, why someone would choose it, or who it was designed for.

Pulse had previously worked with multiple agencies but had not achieved the brand growth, creative direction, or advertising performance it wanted. Previous partners had not taken the time to film the experience properly or create ads tailored to the studio’s actual customers. The company therefore wanted a new team, new advertisements, and a clearer creative strategy.

What We Did

We began by identifying the audience most likely to purchase and remain committed to the service. Based on the studio’s customer profile, we focused the campaign primarily on women interested in efficient fitness, body composition, strength, wellness, guided training, time-efficient workouts, and a more personalized experience.

We created video ads designed to make EMS understandable and visually approachable. The ads demonstrated the equipment, the EMS suit, guided exercises, the studio, the training experience, the interaction with the trainer, and the reasons a customer might choose EMS.

The advertisements were structured to capture attention, answer the initial “What is EMS?” question, communicate the benefits clearly, and encourage prospective customers to submit a form and book an introductory session.

We also took responsibility for the creative direction and ongoing management of the company’s Meta advertising account.

The Results

Pulse was highly satisfied with the new creative direction and the quality of the advertising assets.

Since launching the campaigns, the studio has generated a consistent flow of appointment opportunities through Meta advertising.

The ads have also made it easier for prospective customers to understand EMS before visiting the studio. This reduced the educational barrier surrounding an unfamiliar training method and helped the company present its service in a clear, attractive, and credible way.

Ads We Produced

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The Alpha Omega Hub is a performance-focused video ad agency for Tampa Bay B2C businesses.

The Alpha Omega Hub LLC (since 2023) • FL 33716 St Petersburg, Florida