Progress Construction & Renovation

The Context

Progress Construction is a high-end construction company based in Tampa that specializes in luxury projects, custom work, and substantial long-term builds.

The company does not rely on a high volume of small customers. Instead, it focuses on a smaller number of high-value clients seeking premium workmanship and highly customized results.

Progress Construction had previously worked with other agencies but was disappointed with the quality and direction of the marketing it received. Although its completed projects are naturally photogenic and visually impressive, the company had not been consistently using social media to communicate the quality of its work or attract its ideal clientele.

What We Did

We stepped in to provide the creative and marketing direction the company had been missing.

Our approach focused on capturing the scale of the projects, the details, the materials, the craftsmanship, the custom-made elements, the quality of the finished work, and the company’s professional standards.

We positioned Progress Construction as a selective, high-end contractor rather than a general construction company competing for every possible project.

The video ads combined project visuals with clear explanations of the business, the company’s standards, and the type of client it is best equipped to serve. Every ad was designed to appeal directly to homeowners and project owners seeking premium, customized construction rather than the lowest available price.